The Bryson font was used for the collateral for a Men’s clothes designer. Their logo and logotype were streamlined to give the brand a more current look. The letterforms were nested, serifs were joined and the crown icon was simplified and abstracted. The collateral includes a jewelry box, a shopping bag, a shirt label, a hang tag and a t-shirt.
This project was produced as student work and was not officially produced for Peter Millar.