The Express Lane Corridor System was created as a branding solution to the California High Speed Rail project currently being constructed. When finished, the system will allow commuters to travel between the two cities within 2-3 hours.The project includes a custom logotype, a custom identity system, a vertically scrolling website design, a style guide and examples of applied collateral. The design solution included devices to connect the identity with California’s natural resources.

The idea was to find a cafe and create an entire rebranding program for it. I chose to base my designs on Wicked Grounds in San Francisco, a neighborhood cafe that is connected to the sex-positive/BDSM scene. I wanted to replace the overt sexuality in their current branding with a subtle sensuality. The motifs were influenced by Art Nouveau (specifically in the work of Kolomon Moser) and the primary typeface was created specifically by hand for this project.

Blossom's Gin was developed to appeal to "gin connoisseurs". At the time, I thought this was pretty funny. The Blossom's logo was nearly discarded, but the severe modernist labels and the optical illusion of viewing the inner pattern through the bottle needed a human element, so the "signature" was kept.

The second concept I thought of, after the name, was to intentionally design the bottle to make viewers dizzy. Maybe that was mean. Besides advertising the unique botanicals used in each variety, the rear labels displayed poetry dedicated to gin and a Bill Murray quote. The project included a "gift box" of four "travellers" bottles. In the design concept, I tried to imagine a stocking stuffer for Don Draper. 

These three designers each had a profound effect on the evolution of modern typography and it’s incorporation into graphic design. I tried to use the designer’s own typefaces whenever possible, otherwise I used type that the designers have used.

Agenda was created to focus on a different segment of the arts. The masthead was created from Airborne to be malleable; it is basic enough to change with the topic of each issue. The inital issue takes a look at “glitch art”, featuring a short history and articles about different glitch artists. The text is set in Sica and the furniture, titles and subheads are in Tungsten. Included in the magazine are supporting ads from local galleries.

This is student work and the art and articles used are the properties of their respective creators.

For this project, I reworked the logo of The Winery (located in San Francisco) to become more expressive. The logo was carved out of a linoleum block and the logotype was modified from Centuar.

This is a student project and not associated with The Winery.

This game was created with Micael Butiel and D'Angel Barnhart. I created the logo, board graphics and icons. Awkward is an interactive board game that asks it’s players to perform actions in the course of the game. Although the stated goal of the game is to be the first player to reach the top of the game board, the emphasis of Awkward is in player interaction rather than competition.

We wanted to create a game that emulated recent board games but was also original with bright graphics and an unconventional layout. We wanted to include a wide range of different ideas into the construction of the board, the packaging and the collateral.  

Games are supposed to be fun. Our purpose was to create a game that was spectator friendly and fun to play. To advance across the board, players are asked to do actions that would normally be embarrassing. However, in the context of gameplay, these actions replace the tension of competition and become the purpose of the game. 

To create an experimental typeface, I used a Spirograph to create the letterforms. The forms were detailed in Adobe Illustrator and set in True Type using TypeTool. The set is a basic display font with only one case and no numerals or glyphs.
The Spiro font was included with three other custom banner treatments to create covers for Adbusters magazine. The project called for an experimental face, a monoline face, an uncial face and a stencil face. Each cover was meant to reflect the content and theme of each issue.

This is a student project and not affiliated with Adbusters magazine.

What started as a simple illustrated word project for my Hand Lettering class became a larger project when I decided to experiment with the format. I was thinking of Good n’ Plenty candy when I created a brand for a fictional cafe in San Francisco. The type evolved from Eurostile with changes made to the letters “w”, “t” and “p”. The short branding project included a logotype and business cards.

To create this short motion graphic video for Nico's "These Days" I mixed video footage of the singer with vintage stock footage of New York City and composed typography using Bodoni, Rolling Pen and Uberlin fonts.

This is a student project and is not affiliated with Nico or Verve Records.

The Bryson font was used for the collateral for a Men’s clothes designer. Their logo and logotype were streamlined to give the brand a more current look. The letterforms were nested, serifs were joined and the crown icon was simplified and abstracted. The collateral includes a jewelry box, a shopping bag, a shirt label, a hang tag and a t-shirt.

This project was produced as student work and was not officially produced for Peter Millar. 

The challenge for this photography project was to embrace the environment of the location. I was given a four block area to create ten photos that would capture the vibrance of the Tenderloin area of San Francisco. I chose to focus on the various people that I met and observed. I used a Canon Rebel T3i with an 18-55mm lens and all of the photos were given a tritone effect in postproduction.

I chose to shoot in monochrome as I wanted the images to feel urban and raw. Most of my time was spent sitting in the same location and waiting for something to happen. Because of the project, I have developed a deep appreciation of the area and the people who live there.

This project includes a logo redesign (two, actually), three movie posters, an album soundtrack cover with a gatefold interior, a download card and a short motion graphic video.
The movie from famed director Jim Jarmusch is about two star-crossed vampire lovers living in opposite sides of the world. The redesign focuses on the horror element of vampire life. First, the logo was developed in Sixta Light and “roughed up” in Photoshop and Illustrator. A logo for Jim Jarmusch was also developed using the Corki typeface as an homage to horror comics of the 1970’s.
The posters were created using collage, Illustrator and InDesign, keeping blood reds for a primary swatch template. The album cover is illustrated with the rose of a lute (the instrument Josef Van Wissem uses to compose the soundtrack). Finally, the video starts with scenes from the Victorian Blood Bible and some opening scenes from the film

This is a student project and is not officially connected with the movie.

The concept for this project was challenging: to create a pharmaceutical product out of thin air. I concieved of the drug as an opioid that replaced racism, classism, sexism and genderphobia with euphoria. The logotype was created from Auxilia Bold with a warm, vibrant color scheme and a clean, minimal design was applied to the collateral.

A short motion graphic video detailing the health benefits of boxing training. The color palette, typography and collagework was used to emulate old boxing poster graphics. 

This is student work and was not produced for Everlast.

Bryson is a text font, “... the uncle, the interesting relative who has the best stories. Thoughtful and articulate, charismatic but not show-offy. A little hip, a little conservative. Not necessarily a shy face, but assertive when it needs to be.
The letterforms were hand-drawn, and the face contains glyphs and old-style numerals. The forms were constructed from a combination of elliptical forms and medium-contrast utilitarian faces.